What to post to keep your customer engaged.

Do you ever wonder what to post to catch
your customers attention?
Here are my top 10 go to’s-

1. Something of value
2. Tell a story
3. How about the behind the scenes at your business?
4. Selfies at work. Action shots
5. Share random constructive thoughts
6. Highlight a product you use
7. Promotions work great
8. Givers gain so highlight a non competing business
9. Exciting news at your business
10. Post questions for your customers to interact

Stay engaged so your customers make you there go to.

What’s happening at Palomar?

Last December we moved our store to West Boylston.  Although we were in Worcester for almost 15 years it was a welcomed move.

Here’s why-

1. It gave us a chance to purge.  15 years being in one spot… well let’s just say there were a lot of corners we didn’t realize we had.  Lot’s of little stuff here and there.
2. Moving to a new location gave us a fresh start.  Have you ever moved and felt like it was a new beginning?  Well that was us.  Great location, great building, great high traffic area.
3. We re-branded ourselves. Our logo hasn’t changed but we decided that being a little more corporate looking would be better suited for us so our showroom reflects it.
4. New offices and more space.  Because we had to rehab the building before we moved in we were able to put up walls and designate space the way we wanted it to be.
5. Lower ceilings, insulation and less lights.  The cost savings moving from Worcester to West Boylston was enormous.  Thousands of dollars a month between rent, insurance, electricity, gas.  It made us wonder why we didn’t do it sooner?
6. Light.  Our new building has a lot more natural light coming in.  What more can you say about that?  Yay for vitamin D especially in New England.
7.  Better exposure.  Our parking lot is a easier and safer to get in and out.  We’re in a commercial area so the traffic is much greater.

Now for the down falls-

1. Honestly I really can’t think of one………. oh wait yes I can.  My obsession with a now follow me closely on this…
   Peanut butter, chocolate, cream and sugar jumbo ice coffee from Gourmet Donuts across the street…
   Lord help me.  If you ever want to know how to sweet talk me? That’s it.

Sometimes change can be scary or unnerving… What I know is sure it was all that but one of the best decisions my partner and I made for our business.

 

Why choose Palomar Printing?

We care.  That’s the kind of Company Palomar Printing is.

Palomar Printing

Palomar Printing is a branding company.  We started in 2003 in Massachusetts as screen printers but quickly realized it was much more than putting ink on a shirt.  Shortly after we opened our doors we soon discovered we needed to offer more to support our community.  13 years later we have expanded to embroidery, high-end printing, vinyl graphics and most importantly “Brand Building” As times change so do we.  PALOMAR PRINTING offers in-house  graphic artists.  Why is that important?  We service people from around the globe.  Some have logos some don’t.  Some have artwork some don’t.  Having our artists in-house allows us the flexibility to design on our time not some faceless person somewhere in the world.  We have direct communication that allows us to control the design and there is clear communication to get exactly what you want.  Your image is important to you but also us.  Your image is the face of your business, organization or club, we take that very seriously.  We pride ourselves on our work, time line and customer service.  We stand behind our work and we pass our savings from our raw goods suppliers on to you.

What on Earth is a Turkey Trot?

It’s November, and Thanksgiving is just around the corner. Family, food, and the inevitable football game with Uncle Frank in the comfy chair, snoozing away the effects of a turkey dinner. The kids have been sent out to run off their excess energy.

The Turkey Trot, according to Wikipedia, is a footrace or fun run held on or just before Thanksgiving Day. Because of the typical overindulgence on Thanksgiving, many people anticipate this and run in a Turkey Trot to burn off calories before the Big Meal. In many parts of our country, Turkey Trots are as American as listening to Alice’s Restaurant at noon, or preparing and gathering for the traditional meal on Thanksgiving Day. Organizations often hold them to benefit local charities.

The oldest Turkey Trot race in North America is held in Buffalo, New York, where in 2008, there were 10, 250 runners, fundraising for the local YMCA. Locally to Worcester, MA, is the Sixth Annual Wachusett Fitness 5K Turkey Trot in Holden, MA, starting at 8 am (registration is at 7 am), benefiting the Wachusett Food Pantry.